Even in 2012 the Italian Centre for Studies on Tourism (CST) organizes an intensive course for continuing education of professionals and hotel managers are motivated to enhance their professional skills with innovative programs to run profitable businesses.

The course comes from the specific request of managers and professionals in this period have more time available and want to dedicate their professional development.

The program has a duration of 160 hours, 32 hours a week, from Thursday to Sunday, for a total commitment of 5 weeks. There are two editions, one in winter and a fall. The winter edition will be held from January to February 2012 (January 12-February 12), the autumn edition in October-November 2012 (October 11-November 18), at the offices of teaching CST in Assisi (Pg).

Classes will be taught by Senior Professors of the CST, International Experts and Consultants working in the hotel and catering business in Italy and abroad.

At the end of the course will receive a certificate of participation and profit for the training which the CST of Assisi, a leading brand since 1983 in the high-level training for companies in the tourism and hospitality industry.

In addition, all participants will be offered a half day free personalized coaching.

Entries close December 19, 2011, for the winter edition and September 24, 2012 for the autumn edition.

The cost of lessons is € 4,000 + VAT. The 50% must be paid at the date of registration, the remainder within one month from the last date for registration.

And 'possible to buy a single module to € 1000 + VAT.

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Objectives of the Course

The hotel management oriented to the future:
that is able to lead the hospitality business in an innovative vision of management techniques

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Course Schedule
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1. Management: Hotel High Profile Management – planning and management control

The objective is the presentation and use of hotel companies in the advanced tools for planning and management control

• The management of the industrial production process hotel
• The throughput time for decisions and operations
• The POC cycle (planning, operation and control) in the company hotel
• The programming of systems planning and budgeting
• Purpose, role and structure of the budgeting
• The organizational process for budgeting
• The daily budget
• The cost accounting in the hotel business
• The system of reporting and control
• The comprehensive daily control
• Measurement of results
• The financial reporting
• The financial reporting
• The reporting systems integrated (balanced scorecard)
• Results and deviations (comparison)
• Business analysis and a standard deviation
• Business intelligence in hotel
• Use of Excel pivot tables for data analysis

Dates and times of lessons Winter Edition 2012

Thursday 12/01/2012	Friday 13/01/2012	Saturday 14/01/2012	Sunday 15/01/2012
10.00 -13.30 / 14.30 -19.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00

Dates and times of lessons Autumn Edition 2012

Thursday 11/10/2012	Friday 12/10/2012	Saturday 13/10/2012	Sunday 14/10/2012
10.00 -13.30 / 14.30 -19.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00

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2. Human Resources: Leadership & Personnel Management – change in people

Optimizing the performance of our staff by monitoring the change in the natural life of people

• Leadership and Management Development
• The attention to the person
• Multifunctionality vs. specialization
• Theory and practice of behavioral staff
• Segment and measure staff
• Motivate employees and improve their own
• Establish the foundation of teamwork
• The management of the business climate
• Evaluation and selection of personnel according to the criteria of behavior analysis and the results of those
• The assessment of work-related stress
• The assessment tools and management staff

Dates and times of lessons Winter Edition 2012

Thursday 19/01/2012	Friday 20/01/2012	Saturday 21/01/2012	Sunday 22/01/2012
10.00 -13.30 / 14.30 -19.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00

Dates and times of lessons Autumn Edition 2012

Thursday 18/10/2012	Friday 19/10/2012	Saturday 20/10/2012	Sunday 21/10/2012
10.00 -13.30 / 14.30 -19.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00

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3. Sales: Revenue and Profit Management - to maximize results in business hotels

The module provides the basic tools for the application of Revenue Management, useful operational realities not yet structured with its own Division of Revenue Management

• Hotel Revenue Management: Principles and Process
• Pricing and Revenue Management - What has the price with the Revenue Management: Pricing ·  Strategic and Operational Pricing
• Segmentation: segmentation and segmentation strategic operational
• Analysis of customer profiles: what and how to observe
• A segmentation procedure
• The provision within the Revenue Management: the forecast for segments, variables to predict the time horizon of forecasts
• The main methods of demand forecasting: the matrix and the curve of the reservations, the method pick-up simple and advanced, the combined method
• The assessment and control of the weather: the forecast error, measurement error of prediction, the prediction error monitoring, the monitoring frequency
• Optimization: the purpose and object
• The Plan revenues. Horizon optimization. Allocation tables and rules management
• Booking for revenue management: the purpose and object.
• Manage availability and distribution. display tariffariControllo
• Control the process of revenue management: the purpose and object. Control of the segmentation (mode and frequency). Predictive control (type, method, frequency). Control Performance & Benchmarking
• Useful tools for the management of RM: advanced excel

Dates and times of lessons Winter Edition 2012

Thursday 26/01/2012	Friday 27/01/2012	Saturday 28/01/2012	Sunday 29/01/2012
10.00 -13.30 / 14.30 -19.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00

Dates and times of lessons Autumn Edition 2012

Thursday 25/10/2012	Friday 26/10/2012	Saturday 27/10/2012	Sunday 28/10/2012
10.00 -13.30 / 14.30 -19.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00

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4. Hotel Services: Restaurant, Bar and Spa Management – the state of art

When the supply of housing is not enough to be recognized as complementary services through the hotel

• Hotel services: the business into the business!
• Restaurant Business management: the state of the art
• The Breakfast: lose no surprise!
• The menu at the restaurant: the dishes and programming costs
• Bar management: trends and products, the alternative to the restaurant
• Spa Management: welfare, profits and customer loyalty
• Management control of the additional services
• Hotel services: attention to the losses
• POC but ... well! The instruments of management control
• Operating costs of additional services
• The indicators for planning and control of additional services
• Marketing and cross selling of services in hotels

Dates and times of lessons Winter Edition 2012

Thursday 02/02/2012	Friday 03/02/2012	Saturday 04/02/2012	Sunday 05/02/2012
10.00 -13.30 / 14.30 -19.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00

Dates and times of lessons Autumn Edition 2012

Thursday 08/11/2012	Friday 09/11/2012	Saturday 10/11/2012	Sunday 11/11/2012
10.00 -13.30 / 14.30 -19.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00

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5. Sales&Marketing: Selling Hotel Availability – innovative techniques and new technologies

The new frontiers for marketing No! .0 In hotel companies

• Marketing at the hotel: used, abused and forgotten!
• Planning of marketing and business planning in hotel
• Managing technological change in the era of the WEB No! .0
• The interrelationships between the PMS, the new web technologies, and ICT systems
• The Web Marketing Plan
• Benchmark and positioning of Corporate site
• Link popularity
• Analysis of competition in terms of visibility and prices
• Interpret the statistics of your Web Site
• Campaigns & Tools Direct Webmarketing
• Web Analitics
• How does the advertising on the Internet: Google Adwords, how it works
• Evaluation of PPC advertising costs Pearl
• Software Booking On Line
• How to optimize the Booking Engine
• Positioning prices and packages
• Statistics and analysis of sales reservations
• OTA - Travel Portals
• How to transform portals Perfect Partners
• Future Trend of OTA
• New forms of online communication
• Newsletter and Management of Direct Mailing
• Management of Privacy legislation
• Establish a good database of E-Clients
• Web 2.0: philosophy and practice
• Establishment of a BLOG and a Blog FAKE company
• Social networks: Facebook, Twitter & Co - how to harness their full potential
• Microblogging and interactions with SEO
• Press releases and external blogs: how to use them and when
• How to keep burning the customers' attention through the tools of Web 2.0
• CRM & Loyalty Programmes: Principles and Tools
• Distribution channel management: new strategies
• The change in distribution strategy for the hotels and the connection with the nonprofit management

Dates and times of lessons Winter Edition 2012

Thursday 09/02/2012	Friday 10/02/2012	Saturday 11/02/2012	Sunday 12/02/2012
10.00 -13.30 / 14.30 -19.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00

Dates and times of lessons Autumn Edition 2012

Thursday 15/11/2012	Friday 16/11/2012	Saturday 17/11/2012	Sunday 18/11/2012
10.00 -13.30 / 14.30 -19.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00	9.00 -13.00 / 14.00 -18.00

Referrals
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Coordinator Dr Miriam Berretta Tel. 075 8044085 328 3909620 This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Secretariat Roberta Alunni Roveri Tel. 075 8044085 328 3909622 This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

The CST organizes three training seminars in March 2012 with the week-end (12 hours on Friday afternoon and all day Saturday) facing the hospitality industry managers are motivated to enhance their professional skills at the headquarters of the CST Business School, Palace Bernabei, S. Francis 19/a, Assisi.

Hotel Revenue Management (2-3 march)
Social Media Marketing per il turismo (9-10 march)
Customer Relationship Management nelle imprese turistiche (16-17 march)

The faculty consists of teachers of the CST, experts and industry consultants

At the end of the seminar each participant will receive a certificate showing that the training received at the CST of Assisi, a leading brand in high-level training for the tourism sector.

Are planned, in addition to training, support materials (handouts and / or text), lunch on Saturday and two coffee breaks.

You can register until February 20 2012, deadline by which must be paid the registration fee.

The cost of each seminar is € 550 + VAT

Facilities

And 'possible to buy two seminars for the price of € 800 + VAT

The whole package (three seminars) at a price of € 1100 + VAT

For companies who wish to form two or more employees, in several seminaries, a discount of 60% from the second purchase onwards.

The above facilities are not combinable with each other.

(application form)

Coordinator Dott.ssa Miriam Berretta Tel. 075 8044085 cell. 3283909620 This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Secretariat Roberta Alunni Roveri Tel. 075 8044085 cell. 3283909622 This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Il CST organizza a marzo 2012 tre seminari formativi con la formula week-end (12 ore, venerdì pomeriggio ed intera giornata del sabato) rivolto a manager del settore dell’ospitalità motivati ad accrescere le proprie competenze professionali presso la sede del CST Business School, Palazzo Bernabei, via S. Francesco 19/a, Assisi.

Hotel Revenue Management (2-3 marzo)
Social Media Marketing per il turismo (9-10 marzo)
Customer Relationship Management nelle imprese turistiche (16-17 marzo)

Il corpo docente è costituito da docenti del CST, esperti e consulenti del settore

Al termine dei seminari ad ogni partecipante verrà consegnato un attestato che certifica la formazione conseguita presso il CST di Assisi, un marchio leader nella formazione di alto livello per il settore turistico.

Sono previsti, oltre alla formazione, il materiale di supporto (dispense e/o testi), il pranzo del sabato e due coffee break.

Sarà possibile iscriversi fino al 20 febbraio 2012, termine entro il quale deve essere versata la quota di iscrizione.

Il costo di ogni singolo seminario è di € 550 + IVA

Facilitazioni

E' possibile acquistare due seminari al prezzo di € 800 + IVA

L'intero pacchetto (tre seminari) al prezzo di € 1.100 + IVA

Per le aziende che volessero formare due o più dipendenti, anche in seminari diversi, è previsto uno sconto del 60% dal secondo acquisto in poi.

Le suddette facilitazioni non sono tra loro cumulabili.

(scheda di iscrizione)

Coordinatrice Dott.ssa Miriam Berretta Tel. 075 8044085 cell. 3283909620 This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Segreteria Roberta Alunni Roveri Tel. 075 8044085 cell. 3283909622 This e-mail address is being protected from spambots. You need JavaScript enabled to view it.